The ShopRite of Metro Plaza at 400 Marin Boulevard had its last day on Tuesday, October 13, 2026. It closed at 6 p.m. that evening, Patch reported. The replacement opened next door on Wednesday, October 14, on the second floor of Everton, a 60-story residential tower at 99 Provost St.
The store has a new name, ShopRite of Hudson Exchange Place. It also works differently. You park on a deck, ride an elevator or escalator, and check out with a cart that keeps a running total. The store is open now, and the shops, plaza and park planned around it are still on the way.
Same family, one floor up
The operator didn't change. Inserra Supermarkets, the family company that ran the Metro Plaza store, runs the new one too. Patsy Inserra founded the business in 1954, and third- and fourth-generation family members still run the stores, according to the Wakefern newsroom announcement. In that release, chairman and CEO Lawrence R. Inserra Jr. called the new store "a beautiful, modern and expanded space" and said he looked forward to "serving both our longtime customers and welcoming new neighbors for years to come."
The building around the store is new, and so is most of the setup.
| Old store | New store | |
|---|---|---|
| Name | ShopRite of Metro Plaza | ShopRite of Hudson Exchange Place |
| Address | 400 Marin Boulevard | 99 Provost St., at Marin Boulevard and Sixth Street |
| Level | Ground-level store on Metro Plaza | Second floor of the Everton tower |
| Size | About 20,000 square feet smaller | 85,000 square feet |
| Getting in | Metro Plaza parking | App-based ticketless parking on two decks, elevators, escalators, cart movers |
| Last day / first day | Closed 6 p.m., October 13, 2026 | Opened October 14, 2026 |
The new address isn't far from the old one. According to NJBIZ, the tower went up in the parking lot area of the 18-acre Metro Plaza, where the old ShopRite stood. Jersey Digs reported in 2023 that the parcel had held a former Bed Bath & Beyond store along with its lot. If you used to shop at the big-box strip on that corner, you're going to the same corner, just one floor up.
How a trip works now
Most of what's new about this store shows up before you reach the produce aisle. Here's the trip from start to finish, based on what Inserra described at the opening.
- Park through the app. Parking is ticketless and handled through a mobile app. Spaces are on two parking decks.
- Go up to the store. Four passenger elevators and three escalators connect the levels, and two cart movers carry carts between floors.
- Pick up a Caper Cart if you like. These AI-enabled carts come from Instacart's Caper. You scan items as you shop, watch your total on the screen, and apply ShopRite Price Plus savings as you go, according to a 2024 Caper Carts release. The cart uses sensors, computer vision and a built-in scale to identify items and weigh produce. At self-checkout, you scan a barcode shown on the cart's screen.
- Shop any time from 7 a.m. to 11 p.m. The store is open those hours every day.
If you don't drive, Real Estate NJ describes the tower as next to the Hudson-Bergen Light Rail. The new store is next door to the old one, so the walk from Hamilton Park or Harsimus Cove still ends on the same stretch of Marin Boulevard.
What the extra 20,000 square feet holds
Most of the added space goes to food you don't have to cook. NJBIZ reported that the store has the usual meat, bakery, produce, seafood and deli departments, plus separate hot food, soup and sushi bars. A section of grab-and-go, ready-to-cook and ready-to-heat meals rounds it out. On a Tuesday night, that could mean a quick stop for dinner instead of a full shop.
The new store also lists two services beyond the food counters:
- A registered dietitian offers nutrition counseling in the store.
- ShopRite Wine & Spirits is part of the development, according to Real Estate NJ, and Jersey Digs reported that the store includes a liquor store. Wine and groceries can go in the same trip.
The building systems changed too. Inserra says the new refrigeration system cuts the store's carbon footprint in half, and energy-efficient lighting and glass doors cut energy use by more than 80%. The store also has high-efficiency heating and air conditioning and water reclamation systems, according to NJBIZ.
The newest finished piece of a bigger block
Hudson Exchange is the master plan to turn Metro Plaza's big-box stores and parking lots into a neighborhood of streets and buildings. Phase one was VYV, two 36-story towers with 850 units that G&S Investors completed in 2020. Everton and its supermarket are the second phase, and the newest finished piece. Jersey Digs reported in 2023 that the full plan calls for six million square feet of development, a central park, and new roads that reconnect the area to the city's historic street grid. Ground broke on Everton, the second phase, on June 13, 2023, according to NJBIZ, and the store opened about three years and four months later.
The developers are BGRE, the company formerly known as Brookfield Properties, and G&S Investors. They framed the grocery store as the anchor of the whole project. In the Wakefern announcement, G&S Investors principal Abe Naparstek said:
"This project delivers on our long-standing commitment that ShopRite, an essential amenity for downtown Jersey City, stays open for generations to come."
Three ground-floor businesses are lined up for Everton's 19,000 square feet of retail space below the supermarket. Real Estate NJ named the tenants as Modcup Coffee, Goldfish Swim School, and a new restaurant concept from the team behind Izakaya Kumade. Jersey Digs reported in mid-October that Modcup plans a roastery and a new shop on the ground floor. When all three are open, one trip to the building could cover groceries, a coffee, a kids' swim lesson and dinner.
The public space is the part that reaches furthest. The plan includes more than 20,000 square feet of publicly accessible green space across the development. That includes a plaza meant to serve as a gateway to the Sixth Street Embankment, the old elevated rail line Jersey City is turning into a park, according to Real Estate NJ. The 2023 plans also called for a new dog park along Marin Boulevard. The Embankment took a legal step forward in November 2025, when the City Council approved a settlement after decades of litigation. At that vote, Councilman James Solomon said resources still had to be found to open the park, Hudson County View reported. In spring 2026, the Embankment Preservation Coalition held a design exhibition for the two easternmost blocks.
The master plan envisions seven redeveloped parcels around a central green space with new roads, Jersey Digs reported. For now, the grocery run goes up one floor, on a block where most of that plan is still ahead.
Changes like a supermarket moving into a new tower are part of what shapes the corner of Downtown you live in, and they're worth understanding before you buy or sell nearby. If you're thinking about a move around Marin Boulevard, Hamilton Park or Harsimus Cove, Brenda Wolfe can walk you through what's finished, what's planned, and what it means for the blocks you're considering. Let's talk about your next move. Schedule a consultation.
